The Instagram game is quickly changing. It’s moving from a platform that encourages and promotes organic content to a platform where attention costs money. It won’t happen overnight, but if you don’t start preparing for it now, you’ll really get hit when the change comes….

Instagram is like a virus. Marketers and budding influencers alike attempt to discover the inner workings of the platform and, as soon as they do, everything changes. The virus morphs. Most people don’t have time to invest on the bleeding edge of the Instagram algorithm…