What I Do

Hello, I'm Yasin. I'm a Digital Marketer and User Experience Designer living in East London.

My Story

I have an Arabic name and an Arab father, but my complexion is Irish pink. As is my mother's, who happens to be Irish. I spent my first 15 years in London and then moved to Cork, Ireland. Now that was a culture shock! Sure, moving to India or South Africa would have been more of a mixup, but for a soft, city boy like me, Cork was more than adequate to tear me asunder.


University College Cork
University College Cork

I always loved writing, but my parents assured me I was guaranteed a life of struggle if I made it my career. So instead, I became a Computer Science undergraduate at University College Cork. Boy, was that a mistake! Me doing Computer Science would be like Danny Devito becoming a basketball player. In my eyes, it was dry, dull, and difficult. Far more mathematical and far less creative than I had hoped for. And the other students were far from a barrel of laughs. Therefore, I sought out a decent university experience in the clubs and societies of UCC.

University wasn't the transformative experience I had hoped for. Sure, I was far more confident, and I had many memorable experiences under my belt (cuz that's where you keep memorable experiences). I even learned that trainers don't go with flared jeans and that skinny jeans > cotton tracksuit pants. But I'd started from a place of such great bashfulness that it would have been a hard ask to transform me into James Bond.

New York, Baby!

New York
New York

I booked a flight to New York for right after my exams. I was intending to go alone, but my best friends - Austin and Michael - decided to tag along. I wanted to throw myself in at the deep end and see what would happen. New York was definitely the deep end. If you're not ready, that city will chew you up and spit you out.

I was not from a wealthy family, and no one in my family knew how to keep money. It was like trying to keep water cupped in your hands. So I went over to New York with worryingly low funds. But I wasn't going to let low funds = low funs... Once jetlag had subsided, we hit the streets with crappy little CVs in hand, ready for the crappy jobs crappy CVs get you. We all got incredibly familiar with the word 'no'.

And for me, the rejections were like the ticks of a clock. 'Sorry, we're not hiring.' TICK. 'You don't have any experience.' TOCK. Time was running out. Money was definitely running out.

My Dream Job

One day I'm on Craigslist and I see an ad entitled Seeking ATHLETIC, ENERGETIC People for Promotion. Bingo! I'm athletic. I'm Energetic. You might as well tag 'beautiful and charismatic' on the end there.

The ad copy is incredibly vague and broad in its requirements (I later learned this was intended). Written kind of how horoscopes are designed. I get excited thinking how perfect I am for this role (as is everyone).

I call up and speak to Miss Smoke&Mirrors. I get an interview! What a talent I am.

I tell the boys they should try to get interviews there too. It's going to be pretty tough for them though: it was obvious to me that this company required a certain caliber.

They both get job interviews.

Why warning signs didn't go off, I'll never know.

I'll carry this on in a few days.

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